A global industry operating at handshake level
Seafood is like a 140,000 seat stadium full of people. Each person represents a business. The people only have one to one communication methods - phone, fax, email and WhatsApp.
You’re only able to sell to the people you can shake hands with - approximately 20. This means that if you want to sell to someone on the other side of the stadium, the fish will need to pass through 7-10 people to get there.
This increases the price and reduces the freshness.