1 in 3 fish harvested never makes it onto someone’s plate.

Seafood is like a 140,000 seat stadium full of people. Each person represents a business.  The people only have one to one communication methods - phone, fax, email and WhatsApp.  

You’re only able to sell to the people you can shake hands with - approximately 20.  This means that if you want to sell to someone on the other side of the stadium, the fish will need to pass through 7-10 people to get there.

This increases the price and reduces the freshness.